Magee 1866 is a 5th generation family company, with over 150 years of heritage and expertise in the art of weaving, designing and tailoring. In 2016 we celebrated our 150th anniversary, a unique milestone for any brand – upon reaching such an age questions arise as to how to ensure the brand continues through the to the next generation and beyond.
We have spent time over the last few of years designing and developing our collections – eight years ago, Magee 1866 was primarily a menswear brand selling suits and jackets. Fast forward to 2017 and we are striving to capture the essence of a luxury lifestyle brand with its origins in the 1800’s with some exciting new developments over the next few seasons.
Magee 1866 are unique in that we still design and weave luxury, natural fabrics in Donegal, Ireland with a design team of 4 and 45 employed on the production. These beautiful fabrics are renowned internationally for their colour and intricate design. Noble fibres, such as cashmere, alpaca, silk, linen and lambswool are the base for all fabrics. Colours are inspired by our ever-changing land and sea-seascapes surrounding Donegal.
The menswear collection now embraces the sharp sartorial look Magee 1866 have been renowned for, with our suit and tailored jacket collection and introducing functional outerwear, coupled with luxurious smart casual weekend wear – new this season - soft cashmere cotton knitwear, washed cotton chinos and on-trend print shirts.
The womenswear collection is getting a similar makeover, traditionally Magee developed ranges of hacking style tweed jackets – while we retain an element of the classic we are shifting towards creating timeless seasonal collections, embracing our stunning fabrics and turning them into contemporary yet wearable pieces. Silk blouses and tops, Liberty of London print shirts, dresses, trousers and skirts are in the making to compliment the coat or jacket.
With our design team beavering away on creating the complete look, we sat back and thought about how to best package it. A year ago, we started to develop an updated branding package which would capture the heritage in a contemporary light and more importantly create a design and colour scheme that would stand the test of time.
The logo remains as it has been for some time – including the Irish wolfhound and 1866. After much debate, we decided on bronze as the key colour across menswear, womenswear and accessories, packaging and store branding. To compliment the bronze, we felt a navy blue would work across our menswear collections – it is a strong and true colour which crosses the divide between the classic and modern. The third colour scheme in the branding is a light stony grey – fresh, contemporary and yet enduring – a typical ‘soft’ sky in Donegal. This stony grey is used across our womenswear and packaging.
This updated branding will come into effect in full in at the start July 2017 – with the launch of our Autumn Winter 2017 collection.